Castello & Mother came to us to create a game-changing campaign. From that moment, ‘Feed Your Senses’ was born. We strategized, developed, and executed 3 long-form episodes with food scientists and chefs to explore the idea of food and senses. We found ourselves in caves, anechoic chambers, and ball pits, testing how Castello cheese and it’s incredible flavor profiles can be heightened.

We created 3 Hero pieces & social assets to distribute across O&O & social.

The Result: An award multi-platform, 100+ asset campaign garnering over 10+ million views.

Drum Award Winner

Digiday Award Winner (x2)