PROXIMO Spirits came to us with the goal of elevating their Jose Cuervo, 1800 Tequila, Dobel, Bushmills, The Kraken & Pendleton Whisky brands.

We created 8 cocktail videos, with a visceral experience for the viewer. We created innovative cocktail recipes and options for larger batch versions, which was a key tenet of the campaign.

The Result: 8 videos, 36+ social versions, a multi-platform campaign with social & Youtube garnering over 7+ million views.