To elevate San Pellegrino’s brand positioning as a patron of authentic culinary culture, we partnered with them to create Heritage, a visually rich docuseries celebrating the deep roots and diverse flavors of global cuisine. The project spotlighted chefs across North America, highlighting San Pellegrino’s values of craftsmanship, heritage, and taste. From concept development to final delivery, we worked closely with both creative and culinary teams to ensure each episode not only told a compelling story but also reinforced San Pellegrino’s presence as the drink of choice at meaningful tables.

The Result: The campaign ran across Tastemade’s digital platforms, earning strong engagement, winning awards, and solidifying San Pellegrino’s cultural relevance with a food-forward audience.